How did you celebrate Prime Day(s)?

I went swimming and ate coconut shrimp

This is the ninth of the behemoth Amazon’s special sales day — this year stretched out over Monday and Tuesday — and estimates from last year say the online store raked in $12 billion from the event, which was inaugurated to celebrate Amazon’s 20th year in business.

It’s freakish, how much a consumer event can grab our attention. NBC covered it. So did Consumer Reports and Business Insider.

Please understand that a large portion of my worldly goods arrived on my porch in that iconic blue truck, but I cannot treat a sale with that much excitement. It’s commerce, not an event.

We recently watched “Air,” a movie about Michael Jordan’s early career selling shoes, and while I and the grandkids enjoyed it, we talked about the fact that the movie was about convincing a world-class athlete to serve as a spokesman for a sneaker. On the scale of world events, well…it, too, was essentially a sales event. When the people in the movie gave one another fist bumps and jubilant hugs over bagging the Jordan account, it was not sports or a successful military campaign. So…yawn.